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  • New In
  • Bottom Wear
    • Leggings
      • Premium Churidaar
      • Ankle Length
      • Capri
      • Kids
    • Kurti Pants
    • Pencil Pants
    • Palazzos
    • Treggings
    • Track Pants
  • T-shirts & Tunics
    • T-shirts
    • Tunics
  • Sleep Wear
    • Shorts
    • Pyjamas
    • Night Suits
  • Lingerie
    • Bras
      • Beginners Bras
      • Non-padded Bras
      • Padded Bras
      • Sports Bras
    • Panties
      • Bikini
      • Hipster
      • Boyleg
    • Camisoles
    • Tank Tops
    • Kurti Slips
  • Winter Wear
    • Jackets
    • Sweatshirts
    • Winter Leggings
    • Winter Kurti Pants
    • Winter Track Pants
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Media

2015

Prachi Desai TVC

YouTube Video

2016

Winter Leggings TVC

YouTube Video

2016

Lyra to venture into lingerie segment

brandequity.economictimes.indiatimes.com fibre2fashion.com

2017

Lyra Parineeti Chopra is Lyra’s brand ambassador

brandequity.economictimes.indiatimes.com indiantelevision.com thehansindia.com

2017

Parineeti Chopra TVC

YouTube Video

2018

Parineeti Chopra TVC

YouTube Video

2019

Lyra roped in Bollywood actress Taapsee Pannu as its brand ambassador

indiantelevision.com

2019

Taapsee Pannu Time To Change TVC

YouTube Video

2021

Taapsee Pannu Dubai TVC

YouTube Video

2022

Unbox Your Life TVC

YouTube Video

2022

Brand of the Year 2022

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LUX INDUSTRIES LTD
28, B. T. Road, Cossipore, Kolkata - 700002, West Bengal, India

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