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  • New In
  • Bottom Wear
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      • Premium Churidar
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    • Bras
      • Beginners Bras
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    • Panties
      • Bikini
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Media

2025

Lyra x Zee SaReGaMaPa 2024 Special Moments_2025

2024

Lyra Lingerie_Very Very Comfortable_2024

2023

Lyra Spin to Win_2023

2023

Lyra Bottom Wear TVC_2023 Ft. Janhvi Kapoor

2023

Lyra has signed the bubbly and energetic Janhvi Kapoor as their brand ambassador

indiantelevision afaqs mediainfoline

2022

Lyra Palazzo TVC_2023 Ft. Taapsee Pannu

2022

Lyra Club TVC_2022 Ft. Taapsee Pannu

2022

Brand of the Year 2022

2022

Lyra Lingerie_Unbox Your Life TVC_2022

YouTube Video

2021

Lyra Bottom Wear TVC_2021 Ft. Taapsee Pannu

YouTube Video

2019

Lyra Time To Change TVC_2019 Ft. Taapsee Pannu

YouTube Video

2019

Lyra ropes in Bollywood actress Taapsee Pannu as its Brand Ambassador

indiantelevision.com

2018

Lyra Anytime Anywhere TVC _2018 Ft. Parineeti Chopra

YouTube Video

2017

Lyra My Life My Lyra TVC_2017 Ft. Parineeti Chopra

YouTube Video

2017

Parineeti Chopra is Lyra’s new Brand Ambassador

brandequity.economictimes.indiatimes.com indiantelevision.com thehansindia.com

2016

Lyra to venture into Lingerie Segment

brandequity.economictimes.indiatimes.com fibre2fashion.com

2016

Winter Leggings TVC_2016

YouTube Video

2015

Lyra TVC_2015 Ft. Prachi Desai

YouTube Video

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