Our Story

Lyra is a sought-after women wear brand of Lux Industries Pvt. Ltd. launched in the year 2012. In a very short span of time, Lyra has successfully established its foothold in the mid to premium segment. We have always strived to provide the best of style and comfort at affordable prices.

In FY 2021-22, we sold approx.. 1.57 Cr. quantity. Retailed in almost 45,000 outlets in India, the brand has gained a great amount of appreciation and respect from its consumers. Lyra today enjoys very high level of consumer awareness and consumer loyalty.

Vision & Mission

We believe in providing our customers with products which satisfy their needs of both ultimate comfort and style at the same time. We are determined to establish Lyra as the most desirable and sought after women’s wear brand in the chosen market.

Being true to this brand vision, we shall keep expanding our products and the brand shall ensure complete satisfaction and utmost comfort for every consumer by creating top notch products. We strive to keep creating new benchmarks for quality and comfort, the two fundamentals that lay the foundation of our company.